By Jana Mihalikova — Founder & Managing Director, Heron Real Estate Most of what's been written about Tulum real estate over the past year describes a market in trouble: too many units, too few buyers, prices under pressure. That picture was accurate for 2023 to 2025. The market has since gone through a real, measurable inventory correction, and a second, separate development — the government's...
By Jana Mihalikova — Founder & Managing Director, Heron Real Estate On July 17, 2026, President Claudia Sheinbaum held her morning press conference — the "Mañanera del Pueblo" — from Tulum, and Secretary of Tourism Josefina Rodríguez Zamora used it to announce Plan Tulum Renace: a 10-point strategy aimed directly at a tourism slowdown that hotel owners, service providers, and ejido...
Written by Jana Mihalikova, Founder & Managing Director of Heron Real Estate. Published May 2026. If you are looking at condos for sale in Tulum, you have looked at La Veleta, whether you knew the name or not. It is the neighborhood behind a large share of the town's listings, sold as the authentic, creative, jungle-town heart of Tulum — and described in terms that rarely mention the two things...
The Heron Real Estate Riviera Maya: Tulum vs Playa del Carmen — by Jana Mihalikova, Founder & Managing Director, Heron Real Estate The question arrives in every first conversation: Tulum or Playa del Carmen? It is the most common real estate query in the Riviera Maya, and the answer is never the same twice — because the right market depends entirely on how you intend to use the property, how...
Heron Real Estate · April 2026 Something unusual is happening over Tulum this weekend. If you live here or you're visiting, you'll hear it before you see it. The Tulum Air Show 2026 is running from April 23 to 26 at the Base Aérea Militar No. 20, located alongside the Tulum International Airport Felipe Carrillo Puerto. The first two days — Wednesday and Thursday — were the conference and...
The Heron Real Estate Riviera Maya Region 15 Neighborhood Guide — by Jana Mihalikova, Founder & Managing Director, Heron Real Estate If you have spent any time researching Tulum real estate in the past twelve months, you have likely come across Region 15. It appears in listing descriptions, investment reports, and conversations with developers — yet most of the content about it is thin,...
Great news for beach lovers! The stunning Playa Mangle in Tulum is now officially a public beach again, thanks to a decisive move by the National Commission of Natural Protected Areas (CONANP). This victory means that both locals and tourists can now enjoy one of Tulum's most beautiful coastlines without any charge. This is a crucial step for Tulum public beaches and a win for sustainable tourism in...
Read the full article in GB&D Magazine, which I realized for an exclusive listing in collaboration with Myah Taylor reporter and Nest Seekers International.